Wednesday, February 15, 2012

Tours 4 Sport: The New Sports Tours Division of Halsbury Travel

Halsbury Travel ltd, the Nottingham based school tour operator, has announced the acquisition of sports tour operator Tours 4 Sport. Tours 4 Sport is now the trading name of the Halsbury Travel sports tours division offering sports tours to schools, colleges, universities and sports clubs throughout the UK, Europe and Worldwide.
Halsbury Travel has been organising trips and tours for school and adult groups for the last 24 years. During this time the company has expanded rapidly to its current size, carrying over 50,000 passengers each year. Halsbury Travel is a market leader in educational school tours, school ski trips and work experience abroad. As an ABTA and ATOL bonded, family-run tour operator, Halsbury offers full financial protection and a wealth of experience to all groups who book with them. Each Halsbury trip advisor is a specialist in their subject area and they work with each group leader to provide an expert insight into the educational value of the relevant tour options and activities.
Searching for a way to capitalise on the growing sports tours market, Halsbury Travel ltd Managing Director Keith Sharkey recognised the need to bring in a specialist team of sports tour experts. Keith said,
“At Halsbury Travel we’ve seen the popularity of the sports tours industry grow year on year. Whilst we have organised dozens of highly successful sports tours each year we wanted to bring in a group of experienced sports travel experts to ensure that Halsbury can offer the best sports tour options to schools and clubs in the UK, Europe and Worldwide. After conversations with numerous sports tour operators, we acquired Tours 4 Sport from its founding directors who impressed us with their industry reputation, knowledge and ambitious growth plans for the brand. Tours 4 Sport has now become the sports tours division of Halsbury Travel and on behalf of the entire Halsbury Travel team I would like to welcome them to the company and I look forward to continued success and some exciting new developments.” 

Tours 4 Sport was established in 2005 by sports-mad graduates Daniel Smith and Sam Jennings after a chance meeting on a year abroad in France. Since then the company has grown to become one of the UK’s leading sports tour operators for clubs, schools and universities, offering sports tours with friendly fixtures, tournaments, training camps and sports development tours.

We have knowledgeable, experienced staff who pride themselves on the overall sports tour experience and excellent value for money we can offer our clients. With set tour packages for popular tours and a completely tailor-made tour option for destinations throughout the UK, Europe and worldwide, Tours 4 Sport work closely with each customer. Our dedicated staff organise transport, accommodation, sports fixtures or tournament entry, training and a range of social activities on each sports tour to ensure the needs of the team are not just met, but exceeded. The culmination of 5 years of hard work, integrity and innovative tour products has seen Tours 4 Sport nominated as the Best Sports Tour Operator at the British Travel Awards in 2010 and 2011.

Now that Tours 4 Sport has become the sports tours division of Halsbury Travel our customers can look forward to the same personalised sports tour service with all the added benefits of being part of one of the leading school tour operators in the UK. Halsbury Travel is ATOL and ABTA bonded as well as being a member of the School Travel Forum which will ensure that we can work with every school in the UK as well as continuing to work with universities and clubs to organise their sports tours.

We’re still “sports people, not sales people”

Although we’re now part of a larger company, Tours 4 Sport still has the same staff, great service and products that our customers have become used to. Customer service and tour quality will always be our main focus. The synergy between Halsbury and Tours 4 Sport is obvious; both are rapidly growing companies in niche markets with huge growth potential over the next few years alone. We look forward to many more years of success as part of Halsbury Travel.  

Clients of Tours 4 Sport will still receive the same personalised service they always have and we look forward to working with all of our previous clients and many new clients as a part of one of the UK's leading tour operators, Halsbury Travel. 

For more information on Halsbury Travel ltd visit 
For more information on Tours 4 Sport visit 

Keith Sharkey and Daniel Smith are both available for interview or comments. Please contact:  or call 01869 369765

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